Little People Deserve Big People Shades.

Sun Safety

baby sun exposure: the facts

pediatric optometrists warn that most of the lifetime ultraviolet (UV) damage done to a person’s eyes occurs during childhood and the risk for retinal damage from the sun’s rays is greatest in children less than 10 years old. however, the consequences usually do not become apparent until well after they are adults. this is because eye damage due to UV exposure accumulates over a lifetime and the cells of the lens of the eye cannot repair themselves and are never naturally replaced. We took our shades to leading San Diego optometrist, Dr. Stanley Mestman, here are his thoughts about baby eye protection:

Unfortunately, years ago we did not have the knowledge that we do today of the harmful affects of UV radiation on our eyes.  Just as sun exposure to the skin can be cumulative and cause problems later in life, so can UV exposure to the eyes. UV radiation has now been linked to the formation of cataracts, which is a clouding of the crystalline lens within the eye.  It also can cause growths on the white part of the eye,which are seen frequently in surfers and others who spend a lot of time in the sun, called pingueculas and pterygiums.  We now feel that there is evidence that UV exposure can increase the risk of damage to retina (the inner layer of the eye)called macular degeneration, later in life.

I have been advising my patients to wear sunglasses and to have their children use them for a number of years.  My wife and I have been giving ro.sham.bo baby sunglasses to babies of our family and friends since we found out about them.  These glasses, which have been tested to be 100% effective against UVA and UVB radiation, help to get the children started early in the protection of their eyes….in addition, they come in many styles, and sure look cute! - Stanley Mestman, O.D. (doctor of optometry)

Thanks, doc!! The good doctor went on to tell us babies are at a greater risk of sun damage because they have undeveloped corneas (baby eyes have baby corneas!) and the incidence of unprotected UV exposure is greater in children. the damage that can be done early in life can culminate in severe eye problems and even blindness later in life. to help prevent these problems, doctors suggest children be taught to wear dark lens sunglasses with 100% UVA and UVB protection (which our shades have, of course!!). that is why pediatrician Dr. Alan Greene warns: “Teaching your children to wear sunglasses may be more important than giving them a college fund” and why we are committed to the idea that:

Little People Deserve Big People Shades.

damage & lens replacement guarantee!

We hate when things break. We are so confident that our shades can withstand your baby that we are offering a full damage replacement guarantee if your frames break or get damaged in the first year of their use.

check out this video of co-founder scott trying to break our frames! shape-retaining soft and light material designed with baby in mind!

check out this video of co-founder scott trying to break our frames! shape-retaining soft and light material designed with baby in mind!

We also hate when things get lost. If twisted in an extremely awkward angle, it is possible for lenses to pop out of your shades, as it is with any pair of sunglasses. Have no fear! The lens is shatter resistant and small parts tested, so it is still safe for baby on its own. It is also extremely easy to pop back in to place (see the video above for an example). but, if you happen to lose a lens, we got you covered: we’ll send you a replacement lens free of charge! We can’t have one of baby’s eyes unprotected! kind of defeats the purpose.

For full details and to take advantage of these offers, please refer to the terms & conditions.

scientifically tested & certified safe!

safety and qualify of our shades is our #1 concern here at ro•sham•bo baby. we have designed our shades and carrying case with baby in mind, especially baby’s desire to put them in their mouth! our shades and our case have been laboratory certified as BPA free and in compliance with the U.S. Federal Hazardous Substances Act 16 CFR 1501 for small parts (fancy way of saying there are no bad chemicals and no small parts that might fall off and be a choking hazard for your little one!). we also limit the paint in our product that might chip off in baby’s mouth by molding in our logos to the sides (the other guys forgot to do that or just don’t seem to care about that nasty paint). want proof of this science mumbo jumbo? us too, so here’s the lab result:

Click to download and view the 4-page test report PDF.

Click to download and view the 4-page test report PDF.